Display and Native Advertising

Build visibility where your customers already spend their time

What is display and native advertising?

Display and native advertising are the digital versions of billboards and magazine features. Display ads are the visual banners you see on your favourite websites, designed to grab attention.

Native ads, on the other hand, are designed to look like the content around them, like articles or recommendations that feel like a natural part of the page.

Together, they get your brand seen in the right places, not just on social feeds.

Silver laptop displaying a sports news website with headlines about rugby, netball, and football, along with digital advertising banners featuring neon ice cream cones.
Two iPhones floating against a light purple background: one screen shows a digital advertisement for Ice Cream Digital with text "Digital advertising that brings customers to your front door" and a call to action "Find out more"; the other screen shows a news website with articles and the same digital advertisement embedded within the page.
Open laptop displaying The Guardian website's Culture section with articles including one on Emily St John Mandel and another on Kylie Minogue, set against a plain light gray background.

Why use display and native advertising?

Think of this as building your brand’s reputation and recognition. By showing up consistently across the web, you stay "top-of-mind" for potential customers. It’s a great way to build familiarity and trust, so when a customer is finally ready to buy, they already recognise and trust your brand.

Ready for a scoop of this?

Let us help you make a refreshing splash in the digital world, leaving a lasting impression for your brand.

Frequently asked questions

Making digital advertising as simple as buying ice cream
What is the difference between display and native advertising?
Display ads are visual banners placed within websites and apps. Display is great to build awareness.

Native ads use a headline, image and description that fit more naturally into the surrounding content. This drives already interested traffic to your site.
Where will my display and native ads appear?
Ads can run across selected websites, news publishers and apps that match the campaign strategy.

We can use audience targeting, contextual targeting and approved publisher lists to balance reach, relevance and brand suitability.
Do people still notice banner ads?
They do when the message, format, placement and frequency are right.

Display is particularly useful for building recognition and staying visible throughout the buying journey.
Who designs the creatives?
Various online tools can help with the design and the creation of the advertising banners.

If you chose to create these yourself, or if you work with an agency, we will provide you with specifications for the required formats.

‍Alternatively, we are happy to create animated ad banners for you, to suit for all possible platforms*.

*Costs apply

Working with Albi has been an excellent experience! He creates fantastic ads that really capture attention and deliver results. His marketing knowledge is impressive, and he knows exactly how to highlight the strengths of each product or service.

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Insights from behind the counter

What's TOFU? - Why Your Business Needs Top of Funnel Marketing

The other scoops we're serving

Neon-style glowing sign on a dark brick wall reading 'A Scoop of Digital Sweetness Ice Cream digital' with blue and pink lighting effects and dripping paint design.
Over 20 years of digital advertising experience

Your brand is in good hands with IceCream Digital

Our mission is to strip away the intimidation of digital advertising and help you explore and master the different flavours of programmatic, social, search and other digital channels and media without the complexity.

I founded IceCream Digital to make these advanced technologies and technical efficiencies available to anyone, big or small.