The following formats and specifications are recommended based on attitudes and usage study to determine which of the ad units contribute to the majority of revenue and are sufficient to advertise across multiple screen sizes. Some ad formats are a minimum requirement to execute either programmatic display campaigns and/or social media campaigns, other units are optional to ensure scale and allow for better
optimisations.
Please reach out should you require IceCream Digital to create the respective ad formats (at charge) or if you need any further clarifications on the details listed below.
Have a look at your best practices for ad creatives article
Best Practices for ad creatives
Ads and data are our bread and butter, but we know true growth takes more. Whether you need thumb-stopping social content, high-converting landing pages, or sharp signage, we partner with our trusted creative network to get it done. We manage the experts, so you get a brand that looks as good as it performs.
Our digital friends
