Search Advertising

Capture customers at the moment they are searching for your products or services

What is search advertising?

Search advertising is the placement of text-based ads at the top of a search engine results page.

You bid on specific keywords relevant to your business; when a user searches for those exact terms, your ad appears may appear within the sponsored search results.

Smartphone displaying a Google search results page for 'digital marketing' showing sponsored listings of internet marketing services including Ice Cream Digital with a business photo and rating, and other agencies with their addresses and reviews.
Laptop displaying Google search results page for 'search engine advertising' with sponsored listings from Ice Cream Digital, ROAS Digital, Epsilon, and Acquire NZ visible.
Smartphone lying on its back displaying search engine results pages focused on search engine advertising and marketing topics, including sponsored results and articles from Ice Cream Digital, Amazon Ads, and Experience Design Institute.

Why use search advertising?

Search ads position your brand in front of people who are actively seeking a solution to their problem right now. It provides immediate visibility and a measurable return on investment, allowing you to track which keywords convert into clicks or sales. With control over your daily budget and the agility to optimise campaigns in real time, search advertising ensures you capture the warmest leads in your market before your competitors do.

Ready for a scoop of this?

Let us help you make a refreshing splash in the digital world, leaving a lasting impression for your brand.

Frequently asked questions

Making digital advertising as simple as buying ice cream
What is the difference between search advertising and SEO?
Search advertising places paid ads in search results and can generate visibility quickly.

SEO improves unpaid visibility over time through website content and technical work. They can support each other, but they use different methods and budgets.
How quickly can search advertising start working?
A campaign can begin generating impressions and clicks soon after launch, but useful optimisation takes time. Search terms, locations, devices, bidding and landing-page behaviour need to be reviewed before judging long-term performance.
How do you prevent wasted clicks?
We use tightly structured keywords, negative keywords, location settings, ad schedules, audience signals and ongoing search-term reviews. Conversion tracking is also important because a cheap click is not valuable if it never becomes a useful enquiry or sale.
Do I need a separate landing page?
Not always, but the destination page must closely match the search and the promise in the ad. A focused landing page often improves relevance and conversion rates, particularly when the existing website page is broad, slow or asks visitors to find the next step themselves.

Working with Albi has been an excellent experience! He creates fantastic ads that really capture attention and deliver results. His marketing knowledge is impressive, and he knows exactly how to highlight the strengths of each product or service.

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Over 20 years of digital advertising experience

Your brand is in good hands with IceCream Digital

Our mission is to strip away the intimidation of digital advertising and help you explore and master the different flavours of programmatic, social, search and other digital channels and media without the complexity.

I founded IceCream Digital to make these advanced technologies and technical efficiencies available to anyone, big or small.